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Thursday 22 August 2013

MS 44 IGNOU MBA Solved Assignment -Why is Company Analysis important for equity investment decision? What are the different methods of quantitative analysis used for equity investment decisions?

Why is Company Analysis important for equity investment decision? What are

the different methods of quantitative analysis used for equity investment decisions?
With so much at stake in the finance and investment world, there are constant debates
about investment performance, asset allocation, active vs. passive approaches, and more. In
this article, we review recent articles on the application of quantitative models to the
investment world - and look at the stock market's technical outlook. History can tell us
where we have been -- and a scientific and mathematical approach can help guide our
investment decisions going forward. Quantitative analytics can be applied to many areas
within finance, ranging from asset allocation and risk management to trading / investment
strategies and the growing interest in alternative assets.

Mystery of Underperformance
         In the July/August 2012 issue of the Financial Analysts Journal, Charles Ellis, CFA
wrote an interesting article entitled, "The Mystery of Underperformance (Murder on the
Orient Express)". Ellis writes how various funds -- including mutual funds, pension funds,
and endowments -- have a consistent pattern of underperformance. He states that
"…investment policies and decision-making processes -- no matter how complex they
might be to implement -- were all too often oversimplified, documented with 'selected' data,
and then crisply articulated as convincing 'universal truths'…" The article says that even
with the best intentions, investment practitioners systematically underperform due to varied
interests and motivations of each relevant party -- and that "many investment committees
have misdefined their objectives and are organized in ways that are counterproductive."

           In fact, analysis performed at the actuarial firm Kwasha Lipton (now a part of
PriceWaterhouseCoopers), quantified the level of potential underperformance for pension
plans and defined contribution plans. While at Kwasha Lipton, my team used a "utility
function" analysis to show that certain investment committee preferences could reduce
long-term performance.

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